Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

Here’s an idea for a new type of software… You plug in all of the information about your family — birthdays, anniversaries, names of your kid’s teachers, likes and dislikes of each member of your clan — hit “Save” and let the software do the rest. You also can get a virtual assistant in India who will be notified by the software when a birthday comes around, and he or she will take care of obtaining and delivering the gift. Don’t worry about your spouse — this program will make certain he or she feels totally loved and desired. The software can be programmed to do periodic follow up with the teachers at your child’s schools…sending letters from a template at each grading period, along with insights that are “mail-merged” from your database. None of the needless ongoing concern for your kid’s education — this program will ensure that you are a part of it. It’s perfec... (more)

A Three-Step Process to Getting Started on Twitter…

I was in Manhattan a few weeks ago, just finished with a speech and took a moment to check out what was going on with the people I follow on Twitter. You should know that one of the “gods” of Twitter is Chris Brogan. (@ChrisBrogan in Twitter-speak) It seems like there is a three-step process to getting started on Twitter…1) sign up; and 2) & 3) follow Chris Brogan and Guy Kawasaki. Because Chris had reviewed “Collapse of Distinction,” he and I have shared a dialogue. He’s interesting, smart, funny, and profound. In other words, an extraordinarily cool guy. I noticed that he was h... (more)

Why Apple Passing Microsoft is Important to YOU

  The tech world and the financial world are all buzzing today about the same event: Apple’s market cap passed Microsoft’s yesterday. (Market cap is the sum when you take the price of a share of your stock times the number of outstanding shares. So, while Microsoft has higher revenue and more cash in the bank, investors are more optimistic about Apple’s future and profitability — meaning their shares are valued higher. Yesterday, Apple’s valuation made it the USA’s second biggest company in terms of market cap, after ExxonMobil.) What can YOU learn for your business from Apple’s... (more)

Dear Fedex: I Just Want My Package to Make It to My House. On Time.

Important, vital package that had to be delivered on-time and absolutely, positively overnight. Guess what service I chose? Leading Authorities — the terrific speakers bureau in Washington, DC, that I am honored to say books me frequently — was expediting a document to me. I needed delivery by Saturday morning, and it was coming FedEx. I was in Las Vegas and heading to the airport, but my father-in-law was standing by, waiting for my package in Indianapolis. I checked the tracking number, saw it had been delivered, but was a little concerned. The driver had written it was left by... (more)

On “best practices”…and distinctive design…just like Apple…

One of the points I make in the forthcoming book, “Create Distinction,” is that “best practices aren’t always ‘best’ for your organization.” In other words, what made Starbucks distinctive can provide you with some great ideas and concepts — however, it is NOT a blueprint that you can duplicate for your organization. You know those “best practice junkies” — those so-called leaders who take a concept from a distinctive company and assume if they apply it “to infinity and beyond” for their organizations, they’ll receive the same results. Instead, they should be focusing on learni... (more)