Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however, what I REALLY wanted was that…and much more. Are you certain that your organization is offering what your customers crave? Sure, the Starbucks example has been used way too often – but you have to admit that they DO understand that what their customers crave isn’t merely a cup of coffee, no... (more)

You Don’t Know Your Competition…

Let’s make a little wager… I’ll bet you just about anything that I know your competition better than you. “How much?” you ask. Well, how much do you have? Let me immediately apologize for the arrogant nature of the question. However, I still feel confident that I’ll win the bet. Not because I’m smarter, have researched more, or have some innate psychic abilities. It’s because you think of the wrong business — or an incorrect individual — as your competition. Most of us believe our competition is the company that is selling a product or service that is the most similar to our own... (more)

The Power of Simplicity…

Driving home from the airport and listening to sports talk radio, the discussion was on great play-by-play sports broadcasters. To my delight, one of my favorites was on the panel voicing his opinions — and, it DOES have an impact on your career and business! Indianapolis is lucky because one of the great radio basketball announcers has made his career calling the games of the Indiana Pacers. His name is Mark Boyle, and it would be difficult to find anyone better at his craft. I’ve met Mark a couple of times, and he’s a great guy. And, I was really surprised at how much his opin... (more)

Are YOU 'in It for the Money'?

Today on Facebook, I’m watching as someone obviously possessing the lethal combination of arrogance and ignorance attacks a speaker friend of mine for — in his opinion — being “about the money” as opposed to “about passion.” His uninformed perspective reminds me of a time several years ago when I hired Ron Arden, an internationally respected speech coach. I wanted to take my platform abilities to a higher level, and made an appointment with a professional who had been highly recommended. Because I had experienced some degree of success in the speaking business, my perception was... (more)

iPad on Ulitzer - What Your Business Can Learn From the iPad

iPad on Ulitzer While most of us — regardless of the industry in which we work — would give just about anything to receive the publicity for a product launch that Apple receives, there are a couple of points we should observe that may assist us in every aspect of our business. 1) Critics are everywhere. Many of the early reviews of the iPad are negative…and they’re coming from people who have yet to use the product! Don’t forget…the iPhone generated a similar response! (I’ve heard it’s not doing too badly…) Resist the urge to respond to every bad review! Instead, get your produc... (more)