Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

Twitter on Ulitzer So… Kevin Smith has announced he will never fly Southwest Airlines again. And, it’s a top story on CNN. Thank goodness his important statement removed trivial stories about the economy, health care and terrorism from the front page. (Yes…I’m being sarcastic.) In today’s world of Tweets and IM’s, I find it fascinating how instantaneously your organization’s perception in the minds of customers and prospects can be evaluated — or, perhaps even more importantly, reevaluated. When a flight attendant, reportedly following the instructions of the aircraft’s captain, required film director Kevin Smith to deplane a Southwest flight from Oakland to Burbank, a firestorm was created. As you probably know, Smith immediately took his complaint about his treatment to his fan base on Twitter. Smith, you see, was deemed to be in violation of Southwest’s “passen... (more)

Steve Jobs and the Future of Apple – All Biz Truly IS Show Biz…

Perhaps the ultimate adage in show business is, “Leave ‘em wanting more.” As a professional speaker for the better part of three decades, the constant reminder is it is “better to stop too early than too late.” And, this afternoon, Steve Jobs showed he knows that all business is show business as well as any executive who ever lived. Certainly, we hope and pray there is no subsequent annoucement about his health. However, why would he desire the role of Chairman of Apple’s Board of Directors if he didn’t plan on being around? Instead, look at what he has done. He returned to the c... (more)

Is customer loyalty dead?

After another speaker at a conference where I was keynoting in California suggested “customer loyalty is dead,” I decided to offer you an alternative viewpoint. ... (more)

The Craving for Connectivity…

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however,... (more)

Google Voice

Quick note from my iPhone — my friend (and my wife’s high school classmate) Kevin Mullet told me over the weekend that he had just been approved for Google Voice. I was SO jealous! If you haven’t explored what it will do — you need to take a look, and apply, right away! (Check it out here! Google GIVES you a phone number FREE! Then, you program in your existing numbers. When someone calls your Google number, it rings ALL your phones. You’ll only need one number again…ever. And, it doesn’t matter if your home or cell or office numbers change. The Google Voice number will always ... (more)