Business Leader, Bestselling Author and Hall of Fame Speaker's Insights

Scott McKain

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Top Stories by Scott McKain

CRM on Ulitzer I was sitting in my local Starbucks, staring at my laptop wondering how to begin this blog. Then, as I looked around me, I noticed my fellow customers – students studying, Moms taking a little break, professionals such as myself getting a little work done outside the office on a wireless high-speed Internet connection and couples on their way to or from a day of golf – and it struck me. Right now, I am a customer at a coffee shop. So, I came here to get a cup of coffee, right? Well, yes and no. I certainly have the coffee I purchased sitting next to me – however, what I REALLY wanted was that…and much more. Are you certain that your organization is offering what your customers crave? Sure, the Starbucks example has been used way too often – but you have to admit that they DO understand that what their customers crave isn’t merely a cup of coffee, no... (more)

Will the Windows Store Fail?

Consumer Electronics on Ulitzer I’m in Scottsdale, Arizona…and thought it might be interesting to visit the new Windows Store in Fashion Square Mall. Here’s the picture I took…with my iPhone…from the front of the store… Notice anything? I’ll bet you do! If the logo on the front was absent, you would think you were walking by an Apple Store! Sure, there are some cosmetic differences…however, it is SO blatantly derivative of the competition, it’s absolutely ridiculous. Look, I’m an Apple guy…in the interest of full disclosure…I’m typing this on my MacBook Pro from the Phoenix Air... (more)

Trapped in traditional thought…

We’ve often discussed how it is easy to become trapped by outdated thinking modes…let’s point out yet another. If you wanted to purchase a thirty-second spot on the nation’s number-one television show, “NCIS,” you would have to pay $133,304. However, if you wanted the same commercial on “Grey’s Anatomy” — which has four million fewer viewers on a weekly average — the price would be $240,462! Why would you spend over $100,000 more to reach 4,000,000 fewer people? The outdated thinking that younger customers are better prospects. Advertisers — or, more specifically, usually the ad ag... (more)

Monty Python, the Black Knight, and Tablets from HP & BlackBerry…

Remember the great scene in classic movie, “Monty Python and the Holy Grail” between King Arthur and the Black Knight? Wanting to pass over a bridge protected by the Black Knight, Arthur compliments him, then asks the Knight to join Arthur’s quest. When the Black Knight tells Arthur that he shall not be permitted to pass, the two engage in a sword fight. Arthur immediately chops off the left arm of the Black Knight. (from the script by Monty Python:) ARTHUR: Now stand aside, worthy adversary. BLACK KNIGHT: ‘Tis but a scratch. ARTHUR: A scratch? Your arm’s off! BLACK KNIGHT: No, it... (more)

Google Voice

Quick note from my iPhone — my friend (and my wife’s high school classmate) Kevin Mullet told me over the weekend that he had just been approved for Google Voice. I was SO jealous! If you haven’t explored what it will do — you need to take a look, and apply, right away! (Check it out here! Google GIVES you a phone number FREE! Then, you program in your existing numbers. When someone calls your Google number, it rings ALL your phones. You’ll only need one number again…ever. And, it doesn’t matter if your home or cell or office numbers change. The Google Voice number will always ... (more)