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Scott McKain

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Wondering Why…

Life is a balancing act. We need to savor every moment…because another breath is promised to no one

This morning, I’m sitting alone in a deserted, unopened bar at the beautiful Red Rock Resort and Casino near Las Vegas.

No…I’m not still in the lounge after a night of partying…I promise.

I have a venti from Starbucks, my laptop, and a few thoughts.

Flipping through this morning’s newspaper, getting ready to head back to Indiana and family for the holiday, I saw so many stories that made me just shake my head and wonder…”WHY?”

– Why would the world’s leading athlete, with — by all accounts — a sweet and wonderful wife, risk all of his credibility and stature so carelessly and recklessly?

– Why would a quarterback risk the relationship with his coach, and display such poor sportsmanship to simply play a few meaningless downs — when his team’s success in the playoffs depends upon his health?

– Why would a successful businessperson with millions of dollars of wealth risk his reputation to make more money?


I wish I could give you a definitive answer. There are probably lots of reasons…may I suggest one?

It’s so easy to forget about what is really important.

Life is a balancing act. We need to savor every moment…because another breath is promised to no one. However, we also must remember that momentary pleasures and profits pale in comparison to integrity and depth of character. Those are qualities that take a lifetime to build…nurture…grow.

They only take moments to soil.

A friend once told me the most useless cliche was to look at someone high-and-mighty getting their comeuppance and say, “Every dog has his day.” He explained the problem is that no one — not even those guilty of transgressions — ever believes that HE is a “dog.” A person will always rationalize why he didn’t deserve to be so persecuted. I’ll bet the farm Tiger is thinking that right now…

We should take no pleasure in seeing someone fall from grace.

We should ask why such a tragedy could happen…and what we need to learn — and do — so we can attract better, stronger, deeper qualities into our own existence.

I’m going to use this holiday season to ask those questions of myself — and focus upon what is really important.

How about you?

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Scott McKain is a business leader, bestselling author, and Hall of Fame professional speaker.
Scott's latest book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" reached the #1 spot on list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers ( & 800-CEO-READ): "What Customers REALLY Want" (currently available in trade paperback) and "ALL Business is Show Business."
He is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty, and has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.
An inductee into the Professional Speakers Hall of Fame, he is also a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty of the world's top business speakers.